The service sector is a very broad market-place, from education and entertainment, through to media and healthcare. Yet all of them are embracing IT for the provision of their services to an ever more market aware and demanding customer base.
The service sector looks to improve operational effectiveness through the use of electronic platforms – negating the need for vast quantities of paperwork. Tickets, receipts, contracts, statements, guarantees and more are all moving online. Service sector companies also wish to improve customer loyalty and repeat purchasing, through highly personalised communication strategies, all of which demand innovative and flexible IT systems.
With the rise and wide adoption of third party market aggregation services – for the comparison of insurance quotes, travel costs or even property purchases, the consumer is far more educated and aware of their options than ever before. Therefore customer retention is a key metric for all service sector companies, something that can be obtained with the effective use of IT.
The consultancy services of CCL have the breadth and depth to advise the service sector on all aspects of their IT infrastructure and systems. Our skilled consultants can advise on workflows, data collection and analysis, through to potential innovations and new market opportunities that may have been overlooked. We have been helping companies use technology to differentiate and innovate their businesses for over 30 years, our methodologies are proven and our strategies are insightful.
Flexible and agile IT systems also enable service sector companies to extend their brand into new, previously unconsidered, areas of growth – printed media offering online video content or coffee shops offering music downloads – this brand extension, all powered by integrated IT systems, enhances the consumer experience and generates repeat business or additional up-selling opportunities.
With so much data being generated, modified, or analysed, security has to be of paramount importance. Customers will swiftly move their business away from companies who have suffered a cyber breach as such breaches result in reputational damage.