Retail has benefited from a fundamental transformation over the past decade, of what was initially termed eCommerce. Retail now operates in both the high streets and online.
Agile IT systems are now allowing major retailers to innovate in their offering to their customers. Customers use apps to locate stores, determine opening hours or purchase on the move and use a ‘click and collect’ style service for fulfillment. Customers now interact with retailers in the way that suits them best. Retailers are also investing in technology, such as in store WiFi, for an enhanced customer experience, such as departmental orientation and product finding solutions.
IT is the very lifeblood of retail and CCL has been helping the way retail organisations manage their back office systems for over 30 years and continues to provide enabling technology to help them in operational effectiveness, growth support, streamlining, change management and data security and investigations.
We can assist retailers with proven solutions to enhance customer experience and brand loyalty. Many retailers wish to customise their offers to consumers based on their buying habits, their location, or even through the use of time limited vouchers. This all requires complex, yet reliable, robust and secure IT systems.
We have the experience to advise on the complexity of IT systems for the logistics of stock control and demand prediction, order management, payment systems and delivery. All of these need to seamlessly inter-operate and be flexible enough to adapt to almost instantaneous changes in buying behaviour that can be triggered by seasonal changes, wider trends or even social media conversations.
The entire retail supply chain needs to be underpinned by solid security measures. Retail organisations are often publicised for intrusions and breaches with regard to loss of credit card and customer information.
All of the data that is collected daily by retailers requires complex analysis to illustrate buying behaviour, returns, sales order processing and more. We have the necessary skills to advise on the best-fit solutions for retailers to have a clear and concise view of the operation of their businesses. This enables them to make the necessary decisions to keep them innovative and competitive in an ever changing marketplace.